Genius Sports and Serie A: forging a groundbreaking partnership that reshapes the game.

A landmark alliance positions Italy as a global hub for wagering innovation Football and cutting-edge tech unite in a powerful, long-term partnership. Genius Sports, a worldwide leader in sports wagering data and live broadcast delivery, has inked a multi-season partnership with Lega Serie A. This is far more than a simple agreement: it constitutes an all-encompassing deal spanning every fixture in Serie A, the Coppa Italia, and the Italian Super Cup through the 2028-29 campaign. This ensures each goal, defensive play, and on-field movement will be streamed and scrutinized live for an international community of supporters and bettors. For Italy, this represents a significant stride toward a tighter fusion of soccer, digital media, and regulated betting. For operators, it unlocks a treasure trove of authenticated, secure, and officially sanctioned data.

Ensure the fairness of the competition and safeguard the interests of supporters.

Lega Serie A CEO Luigi de Siervo expressed clear pride: this deal guarantees that only authenticated data enters circulation, a vital step to uphold competition integrity and bettor safety. In a market shifting swiftly, where misinformation and unverified sources can sway both play and wagers, aligning with a partner such as Genius Sports delivers a powerful statement. It equally serves as an appeal to authorities to strengthen their efforts in shielding soccer and its supporters. Here, technology acts as a shield against interference and a partner for all who thrive on their sporting devotion.

Innovation, magnitude, and foresight: the proven formula behind Genius Sports

Mark Locke, CEO of Genius Sports, asserts: This collaboration is a deliberate outcome, not a coincidence. After securing elite properties like the NFL and Premier League, the addition of Serie A solidifies control over the betting industry’s most sought-after collection. The firm will introduce BetVision, a live-streaming platform that delivers real-time broadcasts while embedding dynamic data overlays, providing a deeply engaging and participatory environment for users. This initiative seeks to transform the fundamental idea of “viewing a match.”

Italy stands as a pivotal nexus for Europe's betting industry, merging deep historical roots with modern regulatory...

Genius Sports’ strategic investment in Serie A arrives shortly after securing a data rights partnership with 18 competitions under the Association of European Leagues. Spanning from the Dutch Eredivisie and the Belgian Pro League to the Danish and Czech top divisions, the Genius framework is meticulously charting a territory: positioning Europe as the pivotal hub for contemporary wagering. For the Italian league, this signifies placement at the core of a dynamic system that creates economic worth, employment, and, crucially, global visibility. It sends a powerful message to teams, supporters, and industry players: Italian football remains a premier, competitive brand, fully prepared to embrace transformation.